COURSEWORK - Marketing 101

Module Description
An electronic portfolio (e-portfolio) demonstrates your
understanding and competency in the field of marketing when viewed by a

potential employer.  During class time, students will brainstorm and receive feedback on possible portfolio goals. For that, students

must have a good idea of what sector they wish to focus. Identify goals that are achievable. For example, if you want to specialize in

a specific field, say in sports, public services, tourism, etc., your class projects should be geared toward that sector. If one of  your

goals is to be up to date with the newest technology as well as best practices for use in marketing outcomes, try to narrow this to

something specific (e.g., technologies associated with social media; marketing management systems, video production,

technologies that influence consumer purchases, etc.).


Students should also  identify the field or subsection of marketing they wish to pursue upon graduation from their home school. 

The E-Portfolio Shell - Template Development
The purpose of this assignment is threefold: 1) To help you develop your electronic portfolio so that it has a common look and feel

to facilitate navigation. 2) To make your e-portfolio available to the class during the course of its development so others can view

your work, provide feedback, and obtain ideas. 3) To showcase portfolio products that you have either already developed or are

currently working  towards within your program.

Before you add content to your e-portfolio, you should establish the layout and organization. The e-portfolio production using

Google sites,a free web development tool that is relatively easy to use, is recommended. In the download section of this module,

there is also an article on free or low-cost websites you may wish to use instead. If you have extensive Web development skills, you

may choose any mechanism you wish at your own expense. Regardless of whether you use Google sites or not, your e-portfolio

should have a professional feel to it. Remember, you will be carrying your e-portfolio with you and present it whenever you are in

search or a job, internship or volunteer position in marketing.


You should include all the pages listed below, and provide a navigation menu that mirrors the content:

- Home Page / Introduction
Your introduction is the first page people see when they access your e-portfolio. You should provide a brief introduction of yourself

as well as a professional photograph. Use this page to concisely indicate your career objectives and the work you are seeking. Next

introduce your e-portfolio. Highlight one or two major goals that you accomplished during your studies and indicate how they

influenced you and your career aspirations. You may also want to indicate how your e-portfolio demonstrates knowledge and skill

to satisfy job searches, promotion requirements, or other professional objectives. Make sure your introduction is concise; it should

introduce, not supersede other sections.

- Page / Resume
Include an up-to-date resume as a section in your portfolio. This resume should highlight professional accomplishments and

summarize educational experiences. You may want to include a PDF version of your resume. In your resume include:
          *  Professional address
          *  Education
          *  Honors and awards
          *  Certification(s)
          *  Market research interests
          *  Professional experiences including time frames and brief job descriptions
          * Skills
          * Other pertinent professional experiences
This page will also contain links to the social media accounts we will be creating during the course.


- Page / Artifacts
This page will contain samples of projects completed, including products that may have been produced in class at your home

school.  The purpose of this page is to demonstrate a range of skills in graphic design and other courses taken.


Documenting Progress
You will need to document progress towards achieving articulated goals and share this experience in a classroom setting. As you

receive feedback on these goals, determine how you will tell your story of progress and what projects, documents, and other

materials developed during these courses might enhance employment opportunities. 

Goals
*  Identify a host for e-portfolio
*  Determine the field or marketing sector which will be pursued after graduation from school at home
*  Create an e-portfolio that can be made available to prospective employers

Assignments
1.  Create your e-portfolio shell
2.  Develop participation in a series of social media platforms

3. Link to artifacts


Required Reading
*  The 4 Essentials to Building Your Brand on Social Media

*  The Complete Guide to Instagram

*  Tips on Getting a Job in Graphic Design

*   LinkedIn Guide


Module Description
The Professional Visit component of this project is centered around organising, monitoring, and certifying a combination of

professional visits, seminars and other encounters around a specific subject matter in the field of marketing. Lifelong Learning

programming places emphasis on visits that show innovation in a certain field, with local companies, organizations and entities

that have achieved prominence in their fields or sites that are exemplary in utilising technology or other applications of interest

to the groups that visit.  Visits can also be organised around gaining exposure to the real-world work environment of the subject

matter of the mobility project.   A qualified interpreter from Spanish and Catalan to whatever the language of the group can be

assigned to accompany the group on all officially-scheduled visits unless the language of the course is English.  

Professional visits achieve training objectives through a series of professional visits, language training for learning the

nomenclature of a sector, and on-site visits of destinations related to the subject matter being studied. These encounters

are ideal for short-term projects of four weeks or less. Because our host companies are giving their time and energy to

receive groups, we ask that you be courteous and turn off your cell phones during visits. Be curious and ask questions, and

make contacts to nurture for future references.

Activity is planned to accommodate travel time to the site, and therefore it is important that everyone in the group be presented

at the appointed time and meeting place.  The group will travel as a group via public transportation, and will leave on time from

the place indicated as the departure site -  the group will not wait for individuals who may be delayed for whatever reason, as this

throws off the planned timing.  Follow the daily schedules as posted on the www.erasmusactions.org website, which are included in

email reminders sent to the group. Dress in a professional manner - trousers and shirts for gentlemen, slacks, skirts or dresses for

ladies - no jeans, shorts, cut-offs or any form of dressing that is in ill taste. Remember, you are representing both your country and

your home institution during these visits.  



real-world marketing

modules

Module Description
Marketing consists of all the activities that contribute to building ongoing,

profitable relationships with customers to grow a business or organization.

It includes processes of creating, distributing, promoting and pricing goods,

services and ideas to facilitate satisfying customers and developing/maintaining

favorable relationships with stakeholders. The traditional goal of marketing is to

bring about healthy sales through advertising, brand development and other

activities. A more long-term goal is to become increasingly useful or valuable to

a growing number of customers so as to ensure future success. Watch both short-

term sales and long-term development of value to make an organization a

growing success.

A marketing program is a right mix of products or services, pricing, promotions,

branding, sales and distribution that will produce immediate sales and also help

the business grow over time, as evidenced by profitable sales and enough demand

to allow growth at a comfortable rate.

Goals
* Understanding the customer and Target Markets
* Formulating a winning marketing strategy
*  Leveraging a marketing program with focus and control
*  Maximizing the appeal of a product, service or business

Assignments
1.  Utilize the content on Target Marketing for Bulgarian Case Study Project
2.  Market Research on Five P's of Marketing

3.  Utilize the Marketing Plan Template for Bulgarian Case Study Project


Required Reading
*  Why is it important to define a target market for your business?
*  Guaranteed Success: How to Find Your Target Market So Content Sticks
*  Target Markets, Entrepreneurs Small Business Encyclopedia
*  How to Write a Target Market Analysis
*  Six Steps to Defining Your Target Market
*  9 Tips for Creating an Awesome Brand

*  The Essence of Search Engine Optimization     ​​

*  Keywords dos and don'ts

*  Branding in the Inbound Age

THE MARKETING PROFESSIONAL

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Marketing

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